Collection: FFO x Jay West

The inspiration behind our collaboration is guided by the vision of Pop Expressionist Painter and Artist, Jay West. This artistic endeavour weaves together elements of transformation, faith, and renewal by referencing the turbulence of life's seasons and the promise of a new dawn.

Jay chose to draw on personal experiences and raw emotions felt during a tumultuous phase of his life. Like a sponge, he soaked up the energy from the preceding season of life, absorbing both the chaos and the fleeting moments of hope. This connection to human vulnerability becomes the foundation for a powerful narrative that we hope will resonate with our audience on a deeply emotional level.